A)HISTORY:-
Literally, the word
"volkswagen" means "people's car." In Germany, the idea of
a people's car wasn't exactly a new one. Before the 1930's, there had been many
efforts to create simple cars that everyone could afford, but none met with
profound success. Almost all cars before 1930, even if they were designed to be
simple enough for the average person, ended up costing more than the average
worker's yearly wage.
Meanwhile, the
year is 1930, and Ferdinand Porsche had just set up an automotive design
company, which became known as the Porsche Büro. The company patented a
sophisticated independent front suspension system, which consisted of
transversely mounted torsion bars connected to two trailing arms on each side.
At the time, this was lighter than most other common types of suspension. In
1931, a German motorcycle company, Zündapp, asked Porsche if he could design a
suitable car for them. Porsche came up with a streamlined 2 door sedan, which
had lines similar to the Beetle. It was designated the Type 12. Zündapp wanted
to put in a 1.2 liter radial engine from one of their motorcycles...this was
the end of the line for this design, as it didn't make it any further.
B)PRODUCT
PROFILE ,PRODUCT LIFECYCLE:-
The cars are designed to have
the lowest possible impact on the environment at all stages - when they make
them, while they're on the road and at the end of their lives.
Careful selection of recycled
and recyclable materials, optimized construction techniques and the labeling of
plastic parts with their material type all mean
their cars can be recycled as efficiently as possible.
C)VOLKSWAGEN IN INDIA :-
The automotive industry in India is one of the largest automotive
markets in the world. It was previously one of the fastest growing markets
globally, but it is currently experiencing flat or negative growth rates. In
2009, India emerged as Asia's fourth largest exporter of passenger
cars, behind Japan, South Korea, and Thailand, overtaking Thailand
to become third in 2010. As of 2010, India was home to 40 million passenger
vehicles. More than 3.7 million automotive vehicles were produced in India in
2010 (an increase of 33.9%), making India the second fastest growing automobile
market in the world (after China). India's passenger car and commercial vehicle
manufacturing industry recently overtook Brazil to become the sixth largest in the world,
with an annual production of more than 3.9 million units in 2011.
The
majority of India's car manufacturing industry is evenly divided into three
"clusters". Around Chennai is the southernmost and largest, with a 35% revenue
share, accounting for 60% of the country's automotive exports, and home of the
India operations of Ford, Hyundai, Renault, Mitsubishi,
Nissan, BMW,
Hindustan
Motors, Daimler, Caparo, Mini,
and Datsun.Near
Mumbai,
Maharashtra,
along the Chakan corridor near Pune, is the western
cluster, with a 33% share of the market. Audi,
Volkswagen,
and Skoda are located in Aurangabad.
D) Products and brands of the company:-
The Volkswagen Group India is a part of Volkswagen AG, which
is globally represented by 12 brands from 7 European countries. 11 automotive
brands:
·
Volkswagen Passenger Cars,
·
Audi,
·
Bentley,
·
Bugatti,
·
Lamborghini,
·
Porsche,
·
Scania,
·
SEAT,
·
SKODA,
·
Volkswagen Commercial Vehicles
·
(Volkswagen Nutzfahrzeuge) and MAN;
·
1 motorcycle brand: Ducati
